Der Trend zur Verschmelzung der Fremdenverkehrs- und by Katrin Theos PDF

By Katrin Theos

ISBN-10: 3638839923

ISBN-13: 9783638839921

Studienarbeit aus dem Jahr 2006 im Fachbereich Touristik / Tourismus, be aware: 1,7, Hochschule Heilbronn, Veranstaltung: Seminar Incoming, 19 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Seit einigen Jahren ist in deutschen Städten zu beobachten, dass sich Fremdenverkehrsstellen vermehrt dem Thema Tagungen und Kongresse widmen, welchem in Fachkreisen ein großes Zukunftspotenzial vorausgesagt wird. Um dieses Vorhaben effektiv und effizient zu realisieren, bestehen vielerorts der Wunsch und die Notwendigkeit zur engen Zusammenarbeit zwischen den Fremdenverkehrsbüros und kongressrelevanten Unternehmen und Institutionen bzw. zum Ausbau des Kongresswesens im Allgemeinen. Eine Möglichkeit kann in der Verschmelzung eines Fremdenverkehrsbüros und eines Kongressbüros bestehen. Eine solche Zusammenführung kann verschiedene Möglichkeiten der Optimierung bieten, sei es eine Kostenreduktion, eine Verbesserung des photographs oder ähnliches. In jedem Fall spielt der Begriff Synergie in diesem Zusammenhang eine zentrale Rolle. In der folgenden Ausarbeitung soll erklärt werden, aus welchen Gründen und mit welchen Erwartungen ein Fremdenverkehrsbüro und ein Kongressbüro fusionieren könnten. Ebenso geht es um die Frage nach der tatsächlichen Existenz solcher Fälle im Deutschlandtourismus und um substitute Wege, um dieselben Ziele zu erreichen wie durch die Verschmelzung eines Kongressbüros mit einem Fremdenverkehrsbüro. Die Autorin beruft sich hierbei auf eigens durchgeführte Befragungen von Geschäftsführern und Marketing-verantwortlichen verschiedener Fremdenverkehrsorganisationen.
Begonnen wird jedoch zunächst mit der Definition grundlegender Terme und relevanten Daten und Fakten zum Städtetourismus, gefolgt von Kapiteln, welche zum einen die Aufgaben der Fremdenverkehrs- und Kongressbüros näher beleuchten, zum anderen traits vorstellen, die sich im deutschen Städtetourismus zunehmend abzeichnen. Den Kern der Arbeit bilden das Thema Fusionen im Allgemeinen mit ihren Vor- und Nachteilen und ein Praxisbeispiel über die Osnabrück advertising und Tou-rismus GmbH, die eine eigene Kongressabteilung innerhalb der corporation errich-tet hat. Abgeschlossen wird mit einer Gegenüberstellung wichtiger Aspekte von Fusionen sowie Gründungen eigener Kongressbüros in Fremdenverkehrsstellen und einer zusammenfassenden Stellungnahme.

Show description

Istvan Egresi's Alternative Tourism in Turkey: Role, Potential Development PDF

By Istvan Egresi

ISBN-10: 3319475355

ISBN-13: 9783319475356

This booklet takes stock of and evaluates the to be had assets for the improvement of other tourism in Turkey. It examines the position of other tourism in destiny tourism improvement plans and proposes public rules essential to guarantee sustainability. even if tourism began later in Turkey than within the Western Mediterranean international locations it has grown very quickly over the last 3 a long time and at the present time the rustic ranks one of the most sensible ten nations on this planet when it comes to either arrivals and receipts. although, many of the tourism improvement has been within the mass tourism area or the so-called sun-sea-sand tourism. whereas an important for the commercial improvement of Turkey, mass tourism, within the absence of right making plans, has occurred in a haphazard demeanour resulting in a variety of environmental and socio-cultural difficulties. This ebook argues that, with the intention to mitigate those difficulties, Turkey should still motivate the advance of other different types of tourism.

Show description

Get The Social Golf Course: Increasing Rounds with Social Media PDF

By Zeb Welborn,John Hakim,Larry Welborn,Annie Welborn,Lacey Welborn,David Kramer

ISBN-10: 1496168275

ISBN-13: 9781496168276

Social media isn't just a advertising and revenues instrument. It creates word-of-mouth pleasure. it may support construct enterprise. it could allure extra golfers. marketplace your golfing path extra successfully within the twenty first century with social media utilizing instruments like fb, Twitter, e mail advertising, blogs, Instagram, YouTube, Vine, LinkedIn,, Google+ and lots more and plenty, even more.

SPECIAL BONUS: join the nineteenth gap Media e-newsletter to proceed to obtain our major concepts and ideas on social media and the way you should use it to get extra golfers in your golfing direction.

The Social golfing path: expanding Rounds with Social Media, written via Zeb Welborn of nineteenth gap Media and John Hakim from is an advent to golfing direction advertising with social media.


"Social media is altering our economic system ... endlessly.

Offline and on-line worlds have collided. they'll without end be intertwined. to stick aggressive, golfing classes needs to construct actual relationships that translate into enterprise.

These relationships needs to aid set off the best kind of ads -- note of mouth -- happening on social systems in exponentially becoming numbers.

We’ve talked with golfing direction proprietors, normal managers and administrators of golfing around the usa.


The sentiment is mostly an identical:

“I don’t comprehend social media,” one common supervisor acknowledged.

“Social media is a enjoyable factor to do, however it doesn’t gain our golfing direction in a considerable way,” stated a director of golf.

“We’re doing social media, yet it’s now not working,” a golfing path advertising director said.

If you end up with related doubts, matters or concerns, you have to learn this ebook: social media works.


Here’s what the Director of golfing at Arroyo Trabuco golfing membership -- nineteenth gap Media’s shopper for 6 months -- stated: “We desired to thank our buyers on our fb web page, through supplying discounted rounds, yet we can’t simply because we’re booked reliable till 4pm.”

The common supervisor at San Dimas Canyon golfing path -- nineteenth gap Media’s shopper for 8 months -- acknowledged: “We’ve had the easiest month we’ve ever had at the moment of the yr, and compared to different golfing classes just like ours . . . we’re doing super well.”

And as Tom Robinson, a golfer at Los Serranos nation membership, stated: “Its been a yr given that including Los Serranos to my "likes" checklist (on fb) and in that point i have performed 5 rounds (never as a unmarried) on the nation membership. normally i'll play possibly overall rounds in line with 12 months on the path as a result of the place I live.”

Many golfing path vendors and operators are failing to determine the possibility of social media. And the capability is massive.

We can’t forget about swap and alter is upon us all. individuals are eating details at an unparalleled expense. And tips to be heard within the noise of data bombarding golfers is to arrive them relevantly: as they're determining whilst and the place to play.

And that's occurring on social media -- potent social media.

Social media may help your golfing path speak with golfers 24 hours an afternoon, seven days every week. think having hundreds of thousands of golfers speaking approximately your golfing direction day-by-day after they aren’t even at your path. And the easiest half is the price you create -- is yours.

You get the convenience, no longer golfing magazines or tee time wholesalers. through the use of social media successfully, you're speaking on to the golfer and destiny client instead of via a 3rd social gathering, attaining model loyalty.

So, the tradition of a golfing path should still switch to include the social media on-line global into the conventional offline global to create the twenty first century golfing path -- The Social golfing Course.

Show description

The Economics of Sports (The Pearson Series in Economics) by Michael Leeds,Peter von Allmen,Victor A. Matheson PDF

By Michael Leeds,Peter von Allmen,Victor A. Matheson

ISBN-10: 0133022927

ISBN-13: 9780133022926

ISBN-10: 1292081783

ISBN-13: 9781292081786

For undergraduate classes in activities economics, this ebook introduces middle fiscal ideas constructed via examples from the activities industry.

The activities presents a doubtless never-ending set of examples from each zone of microeconomics, giving scholars the chance to review economics in a context that holds their curiosity. The Economics of activities explores monetary ideas and idea of commercial association, public finance, and exertions economics within the context of functions and examples from American and foreign sports.

Show description

Download e-book for iPad: Heritage and Tourism in Britain and Ireland by Glenn Hooper

By Glenn Hooper

ISBN-10: 1137520825

ISBN-13: 9781137520821

This edited assortment examines the typical, yet occasionally , dating that exists among background and tourism. Chapters integrated specialize in a range of subject matters, together with literary tourism, business historical past, conservation and care. using a number of ancient and cultural fabrics, in addition to an large variety of case reports, the chapters provide an enticing evaluation of historical past and tourism advancements around the Isles, specially when it comes to contemporary coverage and method projects, new amenities and infrastructure, as good because the diversified and evolving administration platforms at present in position. Interdisciplinary in scope, and drawing at the services of researchers from inside of either academia and undefined, this quantity might be of specific value to these with pursuits in administration and the humanities.

Show description

Get Creating Experience Value in Tourism PDF

By N.K. Prebensen,J.S. Chen,M.S. Uysal,Nina K. Prebensen,Joseph S. Chen,Muzaffer Uysal

ISBN-10: 1780643489

ISBN-13: 9781780643489

ISBN-10: 1786390302

ISBN-13: 9781786390301

because the box of tourism grows in adulthood and clinical sophistication, you will need to totally comprehend the breadth and intensity of holiday adventure price. present examine gives you a mess of ways to price production, represented right here as a collection of definitions, views, and interpretations of ways travelers, as shoppers, create price by myself and with others. supplying an analytical and systematic explanation of the ways, this e-book indicates an knowing of the variations, delivering new and sensible wisdom for tourism students and execs to focus on the relevance of the concept that to agencies and firms. together with a framework to tell apart between key assets or antecedents of purchaser price, this e-book additionally considers patron behaviour and elements affecting price production from physiological and mental views. Concluding with a precis of the components for destiny examine, it's a priceless source for researchers of tourism, rest and recreation.

Show description

Download PDF by A. Artal-Tur,M. Kozak: Destination Competitiveness, the Environment and

By A. Artal-Tur,M. Kozak

ISBN-10: 1780646976

ISBN-13: 9781780646978

vacation spot competitiveness and sustainability are very important concerns for plenty of stakeholders in the tourism undefined. lately, locations have confronted a few demanding situations with recognize to retaining sustainability; they have to be cleanser, greener and more secure with the intention to shield the existence caliber of holidaymakers and native citizens. delivering a useful assessment of the latests examine at the subject, international case reports supply a point of view of the global demanding situations and ideas bobbing up within the administration of tourism locations. The research provides an interdisciplinary method, together with contributions of economists, geographers, managers and advertising and marketing professionals.

Show description

Is the Sacred for Sale: Tourism and Indigenous Peoples by Alison M Johnston PDF

By Alison M Johnston

ISBN-10: 1853838586

ISBN-13: 9781853838583

ISBN-10: 1853838594

ISBN-13: 9781853838590

'Definitely a e-book that sheds gentle on views and perceptions approximately state-of-the-art worldwide economic system. A needs to learn for travelers and companies alike - additionally heads of country, the media and surroundings teams - all of whom must be trained in this key subject.'
Chief Garry John, Chair and Spokesperson, St'at'imc Chiefs' Council

'an activist's name to motion on behalf of people that were made invisible within the cruel unfold of globalization lower than company control.'
Nina Rao, Southern Co Chair of the Tourism Caucus on the UN fee on Sustainable improvement, and Professor of Tourism

'A strong and much-needed instrument to struggle the probably all-pervasive lack of knowledge within the company and consumer-driven international that maintains to hail ecotourism and different tourism 'alternatives' as useful to local community with out taking a look at the foundation factors of problems.'
Anita Pleumarom, Tourism research and tracking group, Bangkok

Tourism is the quickest transforming into on the earth. Ecotourism, usually thought of a extra benign type of tourism, can actually reason the main harm, because it ambitions extra susceptible environments and cultures.

Is the Sacred on the market? appears at our current crossroads in shopper society. It analyses the large questions of tourism, clarifying how tourism can help biodiversity conservation. It additionally deals a cross-cultural window to the divide among company considering and sacred wisdom, to assist us comprehend why collisions over assets and land use are escalating. eventually, we've an entire spectrum of knowledge for fit discussion and new relationships.

This publication is a profound get up name to the company international and to decision-makers who form present coverage. It poses vital inquiries to us all and is a needs to learn for each vacationer and traveller.

Show description

New PDF release: Culture and Society in Tourism Contexts: 17 (Tourism Social

By Antonio Miguel Nogués,Antonio M. Nogues-Pedregal

ISBN-10: 0857246836

ISBN-13: 9780857246837

"Transport money owed for 26% of worldwide CO2 emissions and is without doubt one of the few business sectors the place emissions are nonetheless turning out to be. there's a have to give some thought to edition in order that society is resilient to the longer term affects of weather switch on our networks, and a holistic framework for learn and funding is needed to enhance the connection among delivery and weather swap. This hugely topical quantity covers the intersection among shipping and weather swap. It starts with a accomplished creation with definitions of shipping and weather switch, together with mitigation & model, in addition to sustainability. It then proceeds to check the connection among delivery and weather swap in components. partially A the function of delivery modes at various spatial dimensions is taken into account. a variety of views at the courting among shipping and weather switch are supplied partly B together with financial, behavioural, social, coverage, time and technological views. some of the contributions are from the 'Transport & weather switch' consultation of the RGS-IBG convention in London, September 2010, co-chaired via the 2 editors, Dr Tim Ryley and Dr Lee Chapman".

Show description

Download e-book for kindle: Yield Management als Erfolgsfaktor der Hotellerie: Eine by Pamela Günther

By Pamela Günther

ISBN-10: 3638706796

ISBN-13: 9783638706797

Diplomarbeit aus dem Jahr 2005 im Fachbereich Touristik / Tourismus, notice: 2,3, Hochschule für angewandte Wissenschaften Kempten, 36 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Noch vor wenigen Jahren wurde die Verkaufsleistung der „Hotelverkäufer“ ausschließlich nach der Anzahl der gebuchten Übernachtungen bewertet und auch heute noch werden Hoteldirektoren einseitig an Kennzahlen wie der Zimmerbelegungsrate oder dem durchschnittlichen Zimmerpreis gemessen. Bei den internationalen Hotelgesellschaften ist hingegen ein neuer pattern festzustellen. „Yield administration“ ist in aller Munde und wird als die neue Zauberformel für die Erhöhung des Bruttogewinns gesehen. Dabei geht es nicht um Volumen um jeden Preis, sondern um eine der Nachfrage angepasste optimale Auslastung zu möglichst hohen Preisen.

Yield administration wird daher in der Hotelbranche zunehmend als ein Erfolgsfaktor gesehen, der es dem inn ermöglicht, im derzeit harten Wettbewerb bestehen zu können. Ob Yield administration diesem Anspruch gerecht werden kann, soll mithilfe dieser Arbeit untersucht werden. Besonderer Wert wird dabei auf die overview der am deutschen Markt erhältlichen Softwareprodukte für Yield administration, den so genannten automatisierten Yield-Management-Systemen, gelegt.

Ziel der Arbeit ist, sowohl die Theorie als auch die Praxis des Yield Managements darzustellen und zu analysieren. Der theoretische Teil stellt dabei das Gesamtkonzept dar, das sich hinter dem englischen Begriff Yield administration verbirgt. Der praktische Teil hingegen beschäftigt sich mit der Beschreibung und examine der automatisierten Yield-Management-Systeme. Denn einerseits ist Yield administration in der heutigen, technologisch hoch entwickelten Zeit ohne computergestützte Yield-Management-Systeme nicht vorstellbar. Andererseits ist eine theoretische Grundkenntnis des Yield-Management-Konzepts für das Gesamtverständnis unerlässlich. Dieser Tatsache will die vorliegende Arbeit Rechnung tragen, indem beide Teile – Theorie und Praxis – miteinander verknüpft wurden.

Show description

1 2 3 4 5 15