Read e-book online Attitude Strength: Antecedents and Consequences (Ohio State PDF

By Richard E. Petty,Jon A. Krosnick

ISBN-10: 0805810862

ISBN-13: 9780805810868

ISBN-10: 0805810870

ISBN-13: 9780805810875

Social psychologists have lengthy well-known the chance that attitudes may perhaps range from each other by way of their power, yet only in the near past had the profound implications of this view been explored. but simply because investigators within the zone have been pursuing attention-grabbing yet self reliant courses of study exploring diverse points of power, there has been little articulation of assumptions underlying the paintings, and little attempt to set up a typical examine schedule. The targets of this booklet are to spotlight those assumptions, to check the discoveries this paintings has produced, and to indicate instructions for destiny paintings within the area.

The bankruptcy authors comprise people who have made major contributions to the printed literature and characterize a range of views at the subject. as well as offering an outline of the large zone of angle energy, specific chapters deal extensive with particular positive factors of attitudes relating to energy and combine the varied our bodies of appropriate conception and empirical proof. The publication could be of curiosity to graduate scholars starting up paintings on attitudes in addition to to longstanding students within the box. due to the many power instructions for software of labor on angle power to amelioration of social difficulties, the ebook could be worthwhile to students in a number of utilized disciplines similar to political technological know-how, advertising and marketing, sociology, public opinion, and others learning attitudinal phenomena.

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Attitude Strength: Antecedents and Consequences (Ohio State University Series on Attitudes and Persuasion, Vol 4) by Richard E. Petty,Jon A. Krosnick

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